In a world of complexity, it is easy to say, "I didn't know how." Last night, I sat with a group of clients, discussing how the mind will push us away from exerting effort or changing our behavior if the cost of change seems too high. Our brains constantly weigh the cost of implementing a new behavior against our current lifestyle and way of thinking, and if the costs seem too high, then it will be difficult for us to change.

Have you ever wondered where the phrases such as "that is so unlike her" "this is totally out of character for her" or even "I am not myself today", come from?

These are very precise and accurate statements pointing to the occurrence of when we are drifting into a past way of feeling or being. When something in the outer world happens we instantaneously match it to a previous experience to give us the meaning (feeling representation) of what we are currently experiencing.
This is wonderful when we are getting ready to eat our favorite food and the familiar wonderful feelings from past experiences flood the body around similar experiences (your grandmother's amazing cookies for example) making your mouth water and you smile at the fond memory.

Where this becomes a problem for many of us is when we find ourselves in circumstances where our brain is comparing the more challenging parts of our history with what is currently going on. Perhaps it's trying to date again after a divorce but you...

Hi. My name is Rob. David asked if I would like to share some parts of my journey through the I AM Project. It won't be easy to keep this short simply because of the timing of when I was introduced to the project, and much will be left out for the sake of length.

In the five years before going through the I AM Project, I was separated, divorced, let go from a long-time job, found out about a terminal diagnosis in my second wife, and eventually lost her during the pandemic lockdowns. That was a lot, to say the least. Shortly after that, I reached out to David, who thought that the I Am Project might be a good fit, which, it turns out, was the beginning of some of the most significant changes in my life.

David challenged me to establish some 'core values.' The way he went about helping me to discover what these could be and then helped me embody them, it was like having a door flung open, and I suddenly had access to a stable foundation from which my life could be viewed, much needed c...

He sat in the chair across from me, head down, not saying much as I tried to reach him. What I knew about him was the past four years were very challenging emotionally, leaving him withdrawn and angry. I knew that he had a three-month-old daughter with an ex-girlfriend he was estranged from. I also knew his family was very supportive but exhausted.  

The next few minutes of our discussion were going to be crucial otherwise this would be another dead end for this family, so I posed a simple but powerful question..."I can either work with an addict or I can work with a man and a father, which one do you wish to show up as"? 

This simple but powerful question gave us the foundation to achieve in just over three months what the past four years did not accomplish. One of the beautiful things about humans is that we are extraordinarily resilient and highly capable of overcoming incredible adversity. 

This young man and father proved to himself that love is the most powerful emotion in the...

One of the most powerful things any human can accomplish in his or her lifetime is the ability to master one's own mind...If you do not seek to master it, others will seek to master you!

Have you ever felt...

...you were so busy with life that you see yourself rushing to old age without actually feeling happy or fulfilled in life?

How amazing would it feel to wake each day on purpose and fulfilled in your life!

...that you are missing something, a crucial piece of knowledge that is holding you back from truly loving and living your life?

Wouldn’t it be exciting to finally find that missing piece that has been holding you back from living and loving your life?

..that you are so busy working that you feel disconnected from your family, feeling like nothing is holding you together anymore?

How incredible will it feel to break through the barriers that have made you feel disconnected from your family!

What if I told you... 

By the end of this retreat, through learning the I AM Project Method, it's 3 simple but powerful processes, you will gain back your sense of purpose, find the missing pieces, and have the certainty that you are showing up in your life like th...